From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
Woke washing: what happens when marketing communications don't match corporate practice
Woke Washing: How purpose driven marketing is being hijacked - Schaefer Marketing Solutions: We Help Businesses {grow}
From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
Woke business: have big brands found a conscience or a marketing ploy? | US news | The Guardian
Nike working hard to look 'woke' | Stuff.co.nz
Woke Washing - Flux Trends
Shareholder Proposal Asks Nike to Prove It's a Role Model - Intelligize
How Companies Can Avoid the Sin of “Woke-Washing” | Andrea Obston Marketing Communications
Nike investors won't force company to show results of diversity efforts - MarketWatch
Burger King, Greggs, Nike, Gillette: PR creative bosses on their best (and worst) campaigns of the past year | PR Week
What is wokewashing, and how can brands avoid it?
Black Lives Matter: Do companies really support the cause? - BBC Worklife
SAGE Business Cases - Woke-Washing: The Promise and Risk of Linking Branding With Politics
Woke-Wash or Integrity? Giving CEOs data to drive brand purpose & reputation | Polecat
Woke washing: what happens when marketing communications don't match corporate practice Woke washing: what happens when market
Wokewashing: An introduction
Brands Taking a Stand: Authentic Brand Activism or Woke Washing? - Jessica Vredenburg, Sommer Kapitan, Amanda Spry, Joya A. Kemper, 2020
Companies that declared solidarity after George Floyd killing may be 'woke washing,' shareholder advocates warn - MarketWatch
Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice - The Fashion Law
Nike, Colin Kaepernick and the pitfalls of 'woke' corporate branding
The Ugly Symbolism of Nike's 'Betsy Ross Flag' Sneaker | Frieze
Corporations should serve their customers, not woke politicians - Washington Times
