Brand Management - Extension
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The brand stretching and brand extension of Nivea. by Anastasia Lazareva
![PDF] Horizontal brand extensions : the key factors of success | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/03a6ab17dabaef4a8e6f29753c2f52e58c2a0832/20-Figure3-1.png "PDF] Horizontal brand extensions : the key factors of success | Semantic Scholar")
PDF] Horizontal brand extensions : the key factors of success | Semantic Scholar
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How Beiersdorf's iconic Nivea brand and its positioning strategy has led to the brand's success...
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